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Digital photography is a form of photography that uses cameras containing arrays of electronic photodetectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.
The importance of photography in marketing and getting it right
Imagine this; your website design looks great, your content is Search Engine Optimised, and it’s all full responsive to mobile devises. Brilliant! You’ve got the basics. But you’re missing something; the photography. And this is where the importance of photography in marketing comes into play.
Visitors to your website get there because they want to know more about your product, your services, and your business; they want to know whether what you’re offering is going to complement their lifestyle or give them what they need in the moment.
Copy – the writing – only takes this so far. To really capture the imagination of your visitors, to get them imagining themselves using your product or services, and make that all important enquiry, you need images to do this. Aspirational photography showing your product being used by real people or demonstrating use in real situations – if you can do this, and do it well, you’ve sold!
Here below are 3 simple tips to get it right:
- Find a photographer who understands your company and its products and target markets
- Demonstrate how your product or service exists in the world/space: so your visitors can imagine themselves using it!
- Get the Image right: because bad or low imagery can make an innovative, beautiful product look poor.
If you have previous images from an old website – toss them. It’s very likely that they will not be suitable for your new one. Screen sizes are a lot larger than they used to be, which means you will need images that are large enough to not be pixilated – you may even need higher resolution images (not just larger ones).
In addition, your new website will most likely be responsive which means that different screen sizes will show different parts of your picture.